Step Into the Era of Wellness & AI
Our Training & Consultancy Services
1. One-on-One & Online Wellness Coaching & Training
Classical Massage Techniques
(And Chair/Office massage techniques)
Far Eastern Massage Techniques
(Shiatsu, Thai, Reflexology massage techniques)
Turkish Hammam & Foam Massage Techniques
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Kese (exfoliation)
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Foam massage
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Hammam ritual flow planning
Thermal Facility Wellness Protocols
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Thermal application standards
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Cure and mineral chemistry
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Guest-experience optimization
2. SPA & Hotel Digital Promotional Avatar Design
3. Wellness Guest Guide Avatar Design
4. Teach & Touch Concept SPA Training
PURETH – Purification & Regeneration Therapy
PURETH is a holistic training and practice system designed for hotel SPAs, thermal facilities, and wellness centers. It aims to train qualified staff using artificial intelligence (AI). The system combines traditional rituals, scientific techniques, and aromatic SPA product design.
Bringing tradition and technology together today, PURETH does not just clean the guests; it lightens, renews, and connects them with their true selves through Turkish Bath and Far Eastern rituals. Using the Phoenix metaphor, it creates a feeling of rebirth. At the same time, it provides digital visibility and sustainable income models for businesses.
The system was developed by chemist and wellness consultant Fatih Küçükuysal. Its foundation is based on the Turkish Bath (the strongest practice of the Sanitas Per Aquam philosophy) and Aromatika LAB, which focuses on custom product design for individuals and institutions. In this system, the Hammam is not just a simple shower; it is a holistic ritual for physical and mental purification. Personalized natural products used during or after therapies make guests feel special and give the institution a strong identity.
PURETH Training Levels:
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CORE SPA: SPA basics and preparation for therapies.
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HAMMAM SPA: Traditional and modern purification rituals.
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MASSAGE SPA: Classical and Far Eastern massages.
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AROMATIKA LAB: Individual production, presentation, or supply for SPA & wellness products.
🟢 LEVEL 1 — Core SPA
(SPA Fundamentals, Preparation for Bath and Massage Therapies)
This level provides the theoretical foundation for hotel spas, Turkish baths, and thermal spa centers. Because it covers fundamental topics such as rituals, therapy preparation, understanding the characteristics of different cultures, corporate communication, hygiene, and therapist health, it is mandatory training for other levels. This program can be taken independently, but its main strength lies in opening the door to other comprehensive and differentiating levels.
Module 1 — Info SPA: History, types, economics, and quality standards of spas; general spa sales language; guest forms; data privacy. Hygiene chemicals and therapist ergonomics-health
Module 2 — Aqua Area: Sauna, steam room (Finnish bath), various swimming pool standards
Module 3 — Aqua Therma: Thermal mineral waters, general characteristics and types of bathtubs
Module 4 — Aqua Therapia: SPA-Wellness ritual concept, use of aromatic scents, music, light-candles in rituals. Guest's body and mind preparation. Therapy preparations (Therapist and space)
🔵 LEVEL 2 — HAMMAM SPA (In-Room via Avatar)
(Purification with traditional Turkish Bath and modern versions)
(Phoenix Hammam Concept SPA)
This level includes traditional Turkish Bath and its variant training for SPA, hot springs and baths. Washing, physical and mental purification, and preparation for massage or skin care are too valuable to be overlooked with a shower. The guest who receives this ritual service becomes light like a bird and is reborn like a Phoenix. This level also offers alternatives to facilities without a bath infrastructure.
Module 5 —Hammam Turco:
In the Turkish bath tradition, accompanied by a Hammam Spa-artist (Hammam expert); anatomical scrub techniques with traditional scrub in a steamy environment with hot marble; Foam massage techniques and rituals that combine physical purification with spiritual serenity
Module 6 —Hammam Sento (In-Room via Avatar):
This module is designed for facilities that do not have a Turkish bath infrastructure or that want to offer their guests a more isolated experience. It is a "self-bathing" model inspired by the Japanese Sento (Hot Spring Onsen) bath. Washing is done without a therapist but with the guidance of Digital Avatar Video Guidance in Zen protocol. The "Zen Purification Kit" containing the necessary materials is kept ready in the room.
🟣 LEVEL 3 — MASSAGE SPA
(Classical and Far Eastern Massage Techniques)
This level provides expertise in classical and Far Eastern massage, to be performed independently or after a Hammam Spa, which focuses on cleansing the body and relaxing the mind.
Module 7 — Massage Classica:
Classical massage techniques (Swedish-Deep Tissue)
Module 8 — Massage Aromatika:
Aromatherapy and hot stone massage techniques
Module 9 — Massage Ayurveda: Ayurvedic massage techniques
Module 10 — Massage Reflexa: Reflexology hand and foot massage techniques
Module 11 — Massage Japana:
Acupressure and Shiatsu Japanese massage techniques
Module 12 — Massage Thai:
Passive yoga with stretching and Thai massage techniques
🟣 LEVEL 4 — Aromatika LAB
(SPA–Wellness Personal Care Product Design and Sales Techniques)
(SPA-Wellness Product Making, Sourcing and Sales Techniques)
This level is a signature program focused on developing or sourcing private products for SPA and wellness centers. It aims to create concept-specific packages such as Turkish hammam kits, aromatic massage oil kits, and natural beauty kits used during or after hammam and massage sessions. These products, produced with ecological and sustainable green chemistry principles, add value to the institution for gift or retail purposes.
Module 13— Aromatika Massage Oil: Properties of aromatic and carrier oils; techniques for preparing and presenting personalized massage oils.
Module 14— Aromatika Candle: Techniques for making and presenting custom candles for individuals and businesses using natural butters and biosynthetic materials.
Module 15— Aromatika Cologne: Techniques for preparing personalized alcoholic (Eau de Cologne) and alcohol-free (Aromatic Spray / Hydrolat) products with refreshing and antimicrobial effects.
Module 16— Aromatika Smoke: Techniques for preparing and presenting custom aromatic smoke for hammams, steam rooms, and ritual areas using natural raw materials.
Module 17— Aromatika Salt: Techniques for preparing, applying, and presenting custom SPA salt mixtures for baths, hammams, massages, and foot peeling using minerals and salts.
Module 18— Aromatika Beauty-1: Techniques for preparing, presenting, applying, and selling personalized cleansing milk, tonics, and face masks.
Module 19— Aromatika Beauty-2: Techniques for preparing, presenting, applying, and selling personalized moisturizing lotions and nourishing creams.
Module 20— Aromatika Concept & Ritual Design: Designing the space experience as a whole with aromatic products and rituals; techniques for creating and presenting concepts and kits.
Pricing Note for Modules
• It is not mandatory to purchase all modules. To qualify as a Spa-Artist specialized in package application, presentation, sales, and communication, ¾ of the modules must be completed.
• Pricing is calculated based on institutional needs and the number of employees.
• When a package is purchased and invitation expenses are covered, a complimentary on-site implementation is provided.
• Upon request, custom avatar-based video designs can be created for the institution.
(Examples are available on the websites listed below.)
General Information Note
• Comprehensive PDF course materials and podcast-style audio narrations are provided in the staff’s native language.
• At the end of the modules, words and phrases are included to support English communication with guests.
• Video training languages are B1-level English, Spanish, and Turkish. Subtitle and dubbing support is available.
• Video trainings are delivered for 6 months via a private link, presented through Fatih Küçükuysal’s avatar.
• A specially trained multilingual AI assistant is provided free of charge for 6 months, starting one month after training. Guest use is subject to additional pricing.
• Theoretical assessment is conducted after 2 months via a private AI-based test in the staff’s own language.
• Therapist practice evaluations are carried out in two ways:
• Online, via remote observation at a scheduled date and time, in B1-level English, or
• On-site, if the institution invites the trainer.
• TEACH & TOUCH Digi Concept SPA trainings and applications are not medical diagnosis or treatment.
• Aromatika LAB product formulas are intended for service-supportive personal care purposes only and do not hold sales licenses.
• Before Aromatika LAB applications, guest information, informed consent, and a local skin (patch) test are recommended.
Fatih KÜÇÜKUYSAL
Kimyager, SPA Danışmanı,
Yapay Zekâ Avatar Video Tasarımcısı
www.bai-vision.com
www.massage-hammam.com
www.fatihkucukuysal.com
info@bai-vision.com
fkuysal@gmail.com