This training program is designed to prepare hotel SPAs, thermal facilities, and wellness centers for the future through digital transformation. The goal is to move beyond technical expertise and equip therapists with the vision of a Spa-Artist, fostering high-quality standards and a deep ritualistic approach tailored to both the individual and the organization.

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The training is built on the PURETH – Purification & Regeneration Therapy system developed by chemist and wellness-SPA consultant Fatih KÜÇÜKUYSAL. It merges ancient bath cultures into a single holistic experience:

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• The social and cultural depth of the Roman Bath,

• The mystical and purifying rituals of the Ottoman-Turkish Hammam,

• The silent Zen mindfulness of the Japanese Sento/Onsen,

• The natural healing power of herbal leaves from the Russian Banya,

• Total regeneration through Classical and Far Eastern massage techniques following the bath.

 

In this system, the hammam—the heart of the Sanitas Per Aquam (SPA) philosophy—is not just a washing area; it is a holistic journey that connects the body and mind, blending purification with technological luxury.

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AI and Innovation Support The training process and guest experience are enhanced by customized AI-powered digital tools. Through the Aromatika LAB module, personalized sustainable personal care products (green chemistry) are designed, while realistic digital avatar videos increase operational efficiency and digital visibility.

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Training Levels

• Level 1: CORE SPA – Fundamentals and professional therapy preparation.

• Level 2: HAMMAM SPA – Multicultural rituals and "Phoenix" rebirth.

• Level 3: MASSAGE SPA – Expertise in Classical and Far Eastern techniques.

• Level 4: AROMATIKA LAB – AI-supported product design and strategic sales.

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For details and pricing, please contact us.

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📩 info@bai-vision.com
📩 fkuysal@gmail.com

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Fatih KÜÇÜKUYSAL

Chemist & Wellness SPA Trainer
AI Avatar & Digital Visibility Designer